What's moving in culture right now. Cultural moments, trending formats, and conversations your brands could show up in. Filter by heat level, search by keyword, then click any trend to create content for a brand.
The basics about this brand β who they are, who they talk to, and where they show up. This context shapes every post and trend match Curreo generates.
Paste 2-3 sample posts or captions and Curreo will analyze the brand's voice β energy, humor style, communication patterns, and signature phrases. The stronger the voice profile, the more natural your posts will sound.
Campaigns organize your content around launches, promotions, or themes. Each campaign has a brief β objective, audience, channels, guardrails β that shapes trend matching and content generation.
Connect this brand's accounts so Curreo can push generated content directly to your scheduling tools and pull campaign context from where it already lives.
Content opportunities matched to this brand's voice and audience. Filter by campaign to focus on a specific brief. Click any opportunity to create content β with your brand's tone, hook, and creation steps included.
Campaigns organize your content around specific launches, promotions, or themes. When you save a post, tag it to a campaign. When you search for trends, filter by campaign brief to get targeted matches.
Posts you've saved for this brand. Copy to grab content for your scheduler, or View to see the full post with creation steps and edit.
Your brand's permanent identity β who they are, who they talk to, and what they stand for. This shapes the 20% embedding layer of every trend match: the "does this trend make sense for this brand?" filter.
Weekly trend intelligence briefs, exported as branded PDFs. Trend recommendations, competitive analysis, and content calendar suggestions β white-labeled for your clients.
Phase 2 · Coming SoonA quick walkthrough of how Curreo works β from cultural signal to ready-to-post content. Click any section in the left column to jump there.
Curreo automates the hardest part of social: finding the angle and writing the first draft. It watches the cultural landscape, finds creative bridges between trending moments and your brands, and generates ready-to-post content in your brand voice β on demand, whenever you're ready to create. You get the content, the creation steps, and the posting strategy. Your job: review, refine, publish.
It's not a scheduler, an analytics dashboard, or a design tool. It doesn't publish for you. What it does: help you find the angle, write the content, and move fast β so you can spend your creative energy making it yours instead of staring at a blank brief.
The Dashboard is your starting point every day. Log in and it's already waiting.
Today's Opportunities β Content opportunities matched to each of your brands, ranked by creative fit. Click "See all" to go deeper in the Brand Hub.
If you have an active campaign, use the Campaign context selector at the top of the page to focus matching around that campaign's brief, audience, and guardrails. Everything on the dashboard shifts to serve that campaign.
Sometimes you already know what you want to make. You've seen something, half an idea is forming, and you need a format to carry it.
Use the Quick Match bar at the bottom of the Dashboard. Type any topic, keyword, or rough concept β Curreo surfaces trending formats that could bring it to life. It's a creative fit finder, not a search engine: the goal is a connection that makes your idea land, not just a keyword match.
The Brands page shows every brand you manage. Each card shows the brand name and a summary of active campaigns. Click a brand to open its hub.
The Brand Hub is home base for a single brand. Four tabs:
Campaigns (default) β All campaigns for this brand. Click a campaign card to expand the brief inline, then click Open Editor to edit it in full. From the expanded view, you can also run trend matching focused on that campaign.
Trend Opportunities β Content opportunities matched to this brand. Refresh twice daily alongside the cultural scan. Filter by campaign to narrow results. Click any opportunity to create content for it right there.
Saved Content β All posts you've saved for this brand, across campaigns. Copy to your scheduler, view the full post with creation steps, or plan a posting date.
Brand Profile β The brand's identity, voice settings, and writing sample analysis. Configure or tune how your posts sound from here.
Campaigns focus Curreo's matching and generation around a specific launch, promotion, or content theme. The more detail you put in, the more targeted everything becomes.
Objective β What the campaign is trying to achieve. This steers which trends get surfaced.
Audience β Who you're talking to. Shapes tone and format choices in generated content.
Channels β Where you'll post. Curreo weighs trends from those platforms more heavily.
Key Messages β What the campaign needs to communicate. These get woven into content naturally, not forced.
Guardrails β Hard limits. Topics, phrases, or angles the content should never touch. These are enforced, not optional.
Set up a campaign from the Campaigns tab in any Brand Hub. Click Add Campaign, fill in the brief, and it's ready to use.
Curreo doesn't just match topics. It looks for creative bridges β connections between what's trending culturally and what your brand can credibly do with it.
Every match is scored on three things: topical relevance (does the trend's subject matter relate to your brief?), creative bridgeability (could a skilled social media creator make content that naturally ties this trend to your brand?), and recency (how fresh is the trend?).
Creative bridgeability is the dominant signal. A purely topical match says "beauty trend for a beauty brand." A creative bridge says "brat summer energy for your accounting software launch β and here's the angle that makes it work."
This is why you might see a trend from two days ago sitting above today's news. If the creative bridge is strong, it's worth acting on. The goal is content that lands β not content that's merely timely.
The Trend Feed is your full view of what's moving across social right now β cultural moments, trending formats, fast-moving conversations. Refreshed twice daily alongside the main scan.
Each trend card shows the format name, platform, heat level (Hot, Warm, or Rising), and a brief description. Each trend also has a Key Insight β tap to expand it and see why the trend has creative potential and what makes the format work.
Filter by heat level, search by keyword, or sort by recency or trend velocity. Click any trend card to use that format for one of your brands β the content will reference the specific trend, not just a category.
Click any content opportunity β from the brief, Brand Hub, or Trend Feed β and Curreo creates a full piece of content using your brand's voice.
Content Preview β The hook and body copy, written in your brand's tone. This is front and center. Click anywhere in the content to edit it directly before you save.
Creation Steps (tap to expand) β What to actually make. Shot list, structure notes, visual direction for a video, carousel, or still. Practical and specific.
Posting Strategy (tap to expand) β When and how to post for this format. Platform-specific guidance based on the trend.
Use the Length slider under Style Controls to adjust how detailed the post is β from a concise hook to a fully fleshed-out piece.
From there: Save the content to your library (tag it to a campaign if you want), Copy it to paste directly into your scheduler, or Regenerate for a different angle on the same trend.
Already saved something and want to change it? Open it in the Library and click Edit. Revise the preview, body copy, or posting strategy β your changes save back to the original.
The Library is your cross-brand content archive. Every post you save lands here, regardless of which brand or campaign it belongs to. Filter by brand, campaign, or status (Saved, Used) to find what you need.
From a library card: Copy the content to paste into your scheduler, Plan to set a posting date (it shows up in the Content Calendar), or Archive when you're done with it.
The Content Calendar shows everything you've planned β organized by date. Access it from the left sidebar for a full-width view across all brands, or from the Calendar tab inside any Brand Hub for a single-brand view. Dates come from the Plan button on any saved content card. Set a date there and it shows up in the calendar. Hover over any day to preview what's scheduled; click an entry to open the full post.
The calendar helps you plan when to post. Your scheduler publishes it. Curreo doesn't connect directly to scheduling tools yet β but we're actively figuring out which integrations would be most useful.
Suggest an integration. If there's a tool you already use to schedule posts, let us know. There's a short prompt in the calendar to submit your preference β it goes directly to the Curreo team and shapes what we build next.
Client Export compiles a campaign's brief and all saved posts into one formatted, shareable page β ready to send to a client or team lead for review.
Open Client Export from any campaign card in the Brand Hub (expand the campaign, then click Client Export). Curreo generates a styled page with a cover, the full campaign brief, and every saved post β numbered, with platform badges and copy links. A shareable link is automatically copied to your clipboard. Send it directly; the link is permanent and doesn't require a Curreo account to view. Use your browser's Save as PDF for a PDF version.
Client Export is a lightweight review artifact, not a presentation builder. It's designed for the sign-off step β not the pitch deck.
Brand voice is what makes your posts sound like they came from the brand β not a generic tool. Set it up in the Brand Profile tab of any Brand Hub.
Voice Detection β Paste 2β3 sample posts or captions and Curreo analyzes the brand's energy, humor style, communication patterns, and signature phrases. One pass of real content makes a noticeable difference.
Manual tuning β Add tone keywords ("witty," "warm," "direct") and signature phrases. Adjust sliders for energy, formality, humor, and specificity to fine-tune how your posts sound.
The stronger the voice profile, the more natural your posts. Brands without a voice profile still get content β it'll just be more generic.
Check your dashboard when you log in. Your matched opportunities are already waiting. Start by scanning what's matched to your brands, then work through your top opportunities.
Build your campaign briefs properly. Objective, audience, and guardrails are the three that matter most. Guardrails especially β they prevent the AI from going in directions that don't work for the brand.
Run voice detection early. Paste 2β3 real posts from each brand. It takes two minutes and makes every post noticeably better.
Don't sleep on older trends. A trend from two days ago with a strong creative bridge is more valuable than today's trend with no angle. Freshness is one signal, not the only one.
Use Quick Match for half-formed ideas. Type a topic or concept and let Curreo find a format that carries it. Good for batch days when you're starting from a content calendar, not a trend.
Plan before you batch. Use the Plan button in your Library to set posting dates, then check the calendar to see your week laid out. Spot gaps before they become scrambles.
Client Export for approvals. Instead of copying content piece by piece into an email, run a Client Export. One link, fully formatted, shareable without a login.
Curreo finds the angle and writes the draft.
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Curreo matches trending culture to this brand's voice. You can add more brands later.
Let's find your first content opportunity right now.
Searching trends...
Scanning culture for creative bridges
This is what Curreo generates β AI content in your brand's voice, matched to a trending moment.
That was just a quick preview. The more Curreo knows about your brand, the sharper these matches and the more on-voice the content. Ready to set up your client properly?
Pull brand context from where it already lives β no retyping, no copy-pasting from 5 different docs.
Let Curreo analyze the brand's existing content to automatically extract voice characteristics, tone patterns, and content style.
Enter the brand's social URLs and we'll analyze their recent posts to detect voice patterns, energy level, humor style, and content themes.
Paste 5β10 pieces of published content (captions, blog posts, ads) and we'll extract the brand's voice DNA β tone, vocabulary, energy, and patterns.
If you've connected Hootsuite, Sprout Social, or another publishing tool, we can analyze all published content for this brand automatically.
Analyzing content...
Pull context from where your campaigns already live β no copy-pasting needed.
Set up a new brand to start matching trends.
We're deciding which integrations to build first. Your answer shapes that.
Choose a channel and we'll adapt this content to fit its format, length, and style requirements.
We'll create content using this trend, styled to your brand's voice and tone.
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